After the success of the New York launch party for my Reebok Classics collaborative sneaker, I decided to throw another fun event in Atlanta.
Branded PR is the incredible team that put everything together, an intimate setting at My Fair Sweets bakery with sounds by DJ Adore and cocktails provided once again by CIROC. Special shout out to all of my ATLien friends that made it through; thank you for celebrating a very special career moment with me!
Earlier this week I celebrated the launch of my limited edition Boss Lady x Reebok Classics sneaker at New York City’s premier recording studio, Engine Room Audio.
The evening kicked off with a private dinner hosted by Get ‘Em Girls and CIROC, a Middle Eastern feast in honor of my heritage and the inspiration behind my sneaker, Princess Jasmine from Aladdin, with a select group of “boss ladies.” The main event, sponsored by Reebok, Monster Products and VIBE Vixen included attendance by rapper Maino, Vin Rock of legendary hip-hop group Naughty By Nature and Three 6 Mafia member, DJ Paul, to name a few. Guests enjoyed exclusive giveaways, including the Boss Lady limited edition sneakers, Monster Products’ latest Inspiration headphones with a unique headband designed exclusively for the Boss Lady x Reebok sneaker, gold duffle bags by Sprayground, hair vouchers from Indique and magazine and beauty items from VIBE. Attendees also enjoyed an open bar provided by RedBull. Special thanks to Blend Showroom and Princess London for my outfit on the night 🙂
The highlight of the night was when I presented a $10,000 check to New York Youth at Risk, the non-profit organization committed to transforming the chaotic lives of young people through persistent and compassionate mentoring I’ve worked with for three years now. “You are an inspiration to us all,” said Claudette C. Faison, Youth at Risk founder.
Niki McGloster (Editor, VIBE Vixen), Ericka Dotson (Co-Founder, Indique Hair), Claudette C. Faison (Founder, Youth At Risk), Esther-Mireya Tejeda (Director of PR, Pepsi), Boss Lady, Kim Osorio (Editor, The Source), Amber Ravenel (Ravenel Records), Aleesha Smalls-Worthington (Marketing Director, Iconix Brands), Tracy Richards (Program Manager, Youth At Risk).
Boss Lady with Maino
Boss Lady with DJ Paul (Three Six Mafia) and Vin Rock (Naughty By Nature)