BOSS LADY

Simone Amelia Jordan

I’m a journalist, host and brand consultant with two decades of media and marketing experience in Australia and the United States.

My lengthy experience in music journalism has allowed me to pivot into content creation and personal development for emerging artists and brands.

I’ve held senior positions at Channel 10, The Source Magazine, Daily Mail, SiriusXM Radio, DrJays.com, Monster Products and founded and edited Australia’s most successful Hip-Hop magazine, Urban Hitz, when I was 23 years old.

My celebrity interviews on YouTube have over 11 million views and I was chosen as one of five women in the world to design a signature sneaker for Reebok Classics’ “Classic Beat” campaign in October 2012.

I’ve worked across print, radio, TV and digital arms of media and have been an active mentor for young women since the beginning of my career.

Highlights of my on-camera work can be seen on YouTube and my editorial work here.

  • First International Editor, The Source Magazine
  • First Australian Host, Hip-Hop Nation (SiriusXM Radio)
  • Co-Creator of Australia's first talk show with culturally diverse hosts, 'The Ladies Room'
  • Co-Creator, Reebok Classics' "Classic Beat" campaign
  • Founder/Editor, Urban Hitz Magazine (Australia's highest-selling hip-hop/R&B publication)