Win Pump Twilight Zone By Reebok Classics

Reebok Classics‘ “Pump Twilight Zone” is one of the most popular Pump basketball shoes of all time, made famous by the “Human Highlight Film” Dominique Wilkins.

Launching in Nique’s original in-game colorway (white/red/grey), his Slam Dunk Championship colorway (grey/red/silver) and his amateur days colorway (black/white/red) the re-visited Pump Twilight Zone collection drops on Christmas Eve at key retailers — but we have an exclusive pair up for grabs right now!

Follow these easy steps to win:

  1. Like Boss Lady TV on Facebook
  2. Follow @BossLadyTV on Twitter
  3. Tweet that account with both #ReebokPumps and #PlusOne hashtag AND include your size (men’s sizes — up to 13).

On Friday, December 14 at 3pm EST we will randomly select the winner from those who have tweeted us with the correct hashtags (we’ll also check if all three steps have been completed).

You can enter as many times as you like until Friday at 3pm, so start tweeting and good luck!

***Fine print***
Entrants into contest must be at least 14 years of age. Winners are chosen randomly. Contest is available to readers in the continental United States. No purchase necessary. Void where prohibited.

OFFICIAL LAUNCH [NYC]: Boss Lady x Reebok Classics

Earlier this week I celebrated the launch of my limited edition Boss Lady x Reebok Classics sneaker at New York City’s premier recording studio, Engine Room Audio.

The evening kicked off with a private dinner hosted by Get ‘Em Girls and CIROC, a Middle Eastern feast in honor of my heritage and the inspiration behind my sneaker, Princess Jasmine from Aladdin, with a select group of “boss ladies.” The main event, sponsored by Reebok, Monster Products and VIBE Vixen included attendance by rapper Maino, Vin Rock of legendary hip-hop group Naughty By Nature and Three 6 Mafia member, DJ Paul, to name a few. Guests enjoyed exclusive giveaways, including the Boss Lady limited edition sneakers, Monster Products’ latest Inspiration headphones with a unique headband designed exclusively for the Boss Lady x Reebok sneaker, gold duffle bags by Sprayground, hair vouchers from Indique and magazine and beauty items from VIBE. Attendees also enjoyed an open bar provided by RedBull. Special thanks to Blend Showroom and Princess London for my outfit on the night 🙂

The highlight of the night was when I presented a $10,000 check to New York Youth at Risk, the non-profit organization committed to transforming the chaotic lives of young people through persistent and compassionate mentoring I’ve worked with for three years now. “You are an inspiration to us all,” said Claudette C. Faison, Youth at Risk founder.

Niki McGloster (Editor, VIBE Vixen), Ericka Dotson (Co-Founder, Indique Hair), Claudette C. Faison (Founder, Youth At Risk), Esther-Mireya Tejeda (Director of PR, Pepsi), Boss Lady, Kim Osorio (Editor, The Source), Amber Ravenel (Ravenel Records), Aleesha Smalls-Worthington (Marketing Director, Iconix Brands), Tracy Richards (Program Manager, Youth At Risk).

Boss Lady with Maino

Boss Lady with DJ Paul (Three Six Mafia) and Vin Rock (Naughty By Nature)

Boss Lady with Snow Tha Product

DJ Miss Saigon

Behind The Scenes: Boss Lady x Reebok Shoot For DrJays.com

When Reebok Classics chooses you to design your own sneaker and you’re the Lifestyle Manager for leading online retail destination DrJays.com, you go full steam ahead when it comes to marrying the brands.

To promote my shoe launch on DrJays.com we shot a fun “Day In The Life” look book, showing how my sneaker is the perfect accompaniment to a busy 24 hours in a Boss Lady’s life. Check the images here and watch the great on-set video (shot by Indique Hair).

Boss Lady x Reebok Classics: The Time Has Arrived!

How should I begin this…

Over a year ago, one of my journalistic inspirations—the great Sacha Jenkins—said he’d recommended me to his friends at Reebok as a female “in the know.” The Classics marketing team (lead by the incredible Saadia Bryant) was looking to shake things up with their female demographic, and they made the trip from the brand’s headquarters in Canton, MA to New York City to meet me. After a three-hour long brainstorm session where we touched on numerous topics, I next heard from the crew a few months later via an email from the equally incredible Michelle Palmer, who works on the product development side of the brand.

I was informed Reebok Classics would be launching a “Classic Beat” campaign with the Betwixt sneaker, featuring five women from around the world chosen for their tenacity, spirit and all ’round “make s*it happen” attitude. The team showed they had truly listened to my suggestion that the “coolest” and most important thing for us living out our dreams was to give back to the communities we came from, so they dedicated the campaign to the betterment of young women everywhere. On our behalf, Reebok has now donated $10,000 to our non-profit of choice. Mine was, of course, my family over at Youth At Risk who work tirelessly every day to make sure at-risk young people in New York City live their best life. I was (and still am) absolutely blown away by the generosity and understanding Reebok has shown and their consistent efforts to put their money where their mouth is.

After months and months of back and forth emails, a trip to Reebok HQ to actually sit with the design team and create my sneaker (with my Princess Jasmine from Aladdin inspiration truly coming to life), patiently waiting for the campaign to get an official release date and more, the day has finally arrived. My Boss Lady x Reebok Classics Betwixt Mid is now available for purchase and I cannot thank the team enough for believing in me as a role model, a voice for the brand and simply, an ethnic girl from a single mother who just continues to dream big.